Research
Echelon employs ethnographical research techniques as a start point in determining customers’, employees’ and stakeholders’ real requirements.
Market research companies now increasingly hold the view that studying people in their environment, their reactions and their behaviours offers a truer appreciation of reality than using questionnaires or focus groups.
In studying a business’s need to change, the data which emerges from ethnography provides a firm base on which to build initiatives which are going to facilitate and sustain improved performance.
Echelon, Angles House, 210 Sheen Lane, London SW14 8LB; 020 8274 9965